Asia Fruit Logistica is Asia's largest fresh fruit trade fair, bringing together importers, retail chains, and logistics providers from over 40 countries. In September 2024, TFIMEX set up a booth at the Hong Kong Convention & Exhibition Centre to meet buyers face-to-face — no intermediaries, no cold emails.
Vietnamese fruit hits international shelves
The TFIMEX booth displays exactly the main export categories: highland Cavendish bananas (Pink Monkey Banana brand), Binh Thuan dragon fruit, Cat Chu mango, and Ben Tre fresh coconuts. Buyers visiting the booth can handle real samples, view export carton specifications, and discuss directly Brix parameters, sizing, and VHT/X-ray processes.
| Display items | Introduction format | Interested customer group |
|---|---|---|
| Highland Cavendish Banana (Pink Monkey Banana) | Fresh fruit according to carton spec | Korean and Japanese importers |
| Binh Thuan dragon fruit | Fresh fruit, VHT process | Asian and Middle Eastern buyers |
| Cat Chu Mango / Cat Hoa Loc Mango | Fresh fruit + IQF samples | Retail chains, processors |
| Ben Tre Siamese coconut | Fresh peeled fruit | HORECA channel, distributor |
Why trade fairs still matter in B2B export
For fresh produce, trust begins with seeing and touching. Trade fairs are where buyers verify actual fruit quality, assess packaging specifications, and meet the team in charge directly — things no catalogue can fully convey. Booth appointments often lead to a chain of inspections, sample shipments, and the first order.
After the trade show, the contact list is moved into the sampling and spec negotiation process. If you are sourcing Vietnamese fruit for an import program, our export team is ready to discuss — contact export@tfimex.vn.
A day at the booth allows buyers to verify three things that email cannot: the firmness and appearance of the actual fruit, the quality of cartons and labels, and the ability to answer technical questions on the spot (container set-point, vessel schedule, growing region code). For TFIMEX, most ongoing B2B relationships begin with a meeting and a sample box at such events.
