Asia Fruit Logistica is Asia's largest fresh fruit trade fair, bringing together importers, retail chains, and logistics providers from over 40 countries. In September 2024, TFIMEX set up a booth at the Hong Kong Convention & Exhibition Centre to meet buyers face-to-face — no intermediaries, no cold emails.
Vietnamese fruit hits international shelves
The TFIMEX booth displays exactly the main export categories: highland Cavendish bananas (Pink Monkey Banana brand), Binh Thuan dragon fruit, Cat Chu mango, and Ben Tre fresh coconuts. Buyers visiting the booth can handle real samples, view export carton specifications, and discuss directly Brix parameters, sizing, and VHT/X-ray processes.
Why trade fairs still matter in B2B export
For fresh produce, trust begins with seeing and touching. Trade fairs are where buyers verify actual fruit quality, assess packaging specifications, and meet the team in charge directly — things no catalogue can fully convey. Booth appointments often lead to a chain of inspections, sample shipments, and the first order.
After the trade show, the contact list is moved into the sampling and spec negotiation process. If you are sourcing Vietnamese fruit for an import program, our export team is ready to discuss — contact export@tfimex.vn.
